![]() ![]() ![]() Any IP data that hasn't already been anonymized, or filtered, gets scrubbed at this point. Google Analytics data processingĭuring the processing stage, Google transfers data to a reporting database, which strips IP addresses along the way. This exclusion filter removes traffic generated by the filtered IP from going into your reports. Here's an example of an internal IP address filter. This filter prevents internal traffic from diluting their reports. Most users filter their home/office IP address out of their reporting data. These stages are where you apply your filters for IPs. ![]() You anonymize IPs by adding a function to your tracking code that tells Google not to track IP data on your site.Īfter collection, IP addresses enter the configuration and processing stages of Google Analytics. Some Analytics users have to anonymize IPs due to the tracking regulations in their area. You can anonymize the IPs coming to your site at the point of collection. Collecting IPs is a necessary component of data collection. That was my way of telling an analytics joke!)Įach one of these tracking solutions collects IP addresses. If you're super old school, you can even use urchin.js. You can also use gtag.js, analytics.js, or ga.js. Google Tag Manager is probably the easiest way to add your tracking code. There are many different ways you can install the Google Analytics tracking code on your site. The addresses are picked up by the javascript embedded in your Google Analytics tracking code. The collection stage is where Google collects IP addresses. Data collection and Google Analytics tracking code Most of us only think about the reporting component of Google Analytics, because that's where we do our work.īut, by the time our data hits the reporting stage, it's been scrubbed and processed by Google. There are four components of data processing in Google Analytics. To answer Kate's question, let's take a look at how Google collects and processes IP Data. Kate's question is the perfect topic for a video because there's often confusion around IP tracking in GA. Kate, from our Analytics Course, asked one of the most common problems I hear about IP tracking in our private Facebook Group. She wants to know if she can see the IP data in her Google Analytics reports. ![]()
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